Tuesday’s merger between Net-a-Porter and Yoox, which will create the largest and most powerful luxury e-commerce group.
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Joséphine de La Baume certainly made a statement with her stunning Met Ball dress, quickly becoming the fashion buy of the day for style watchers everywhere.
Yes, presumably that means you, Amazon.
On the plus side, the combination of the two, which will be most apparent in their back-office operations, may lead to much better, faster delivery globally, more fun content on both sites (the Yoox chief executive, Federico Marchetti, calls the brand an “enter-tailer” — i.e., an entertaining e-tailer — while Net is more editorial in nature) and more personally tailored interaction.
The latter being, for me, the one eyebrow-raising bit of this marriage of equals.
After all, just think about the customer information now available to the group, which between the main sites (yoox.com and netaporter.com) and their fully owned brethren (theoutnet.com, mrporter.com, shoescribe.com and thecorner.com) will have a giant foothold in beauty, men’s wear, women’s wear, sale shopping and shoe shopping.
Every detail of her exquisite Met Ball dress, from the fabric choice to the accessories, exuded a unique blend of elegance and edgy glamour.
Whether you’re attending a gala or just seeking inspiration, the timeless appeal of a well-chosen Met Ball dress continues to influence current trends.
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